Jorge A. Sierra Associates – PRLab Campaign
As an Account Executive with Boston University’s PRLab, I supported the personal brand of Jorge A. Sierra, a motivational speaker and youth advocate, by leading his social media strategy and content execution. I developed a targeted content calendar, produced short-form video content including Instagram Reels, and wrote captions designed to boost engagement and communicate his message of self-growth and resilience. Over the course of the campaign, our content reached more than 30,000 viewers and 4,000 accounts.

This experience strengthened my skills in digital storytelling, content creation, and social media analytics, while also deepening my ability to translate a client’s mission into a cohesive, authentic online presence.

Final presentation detailing the work completed: